Web experiences that ship and scale.
Freelance web development for ambitious founders. Vue, Nuxt, Shopware 6, and ten years of building things that don't break in production.
Ship fast
From scoping call to first deploy in days, not months.
Built to last
Type-safe, tested, observable. No surprises in year two.
Headless ready
Shopware 6 + Nuxt for storefronts that scale.
One partner
You talk to me. No agency layers, no ticket queues.
Specialist services for e-commerce that converts.
Tracking, speed, and conversion — handled end to end. From AI enablement and automation through performance, accessibility, and the audits that keep it all honest.
AI & enablement
Practical AI in your stack — product search, content workflows, internal copilots — plus the training to make your team confident running it.
- LLM & RAG integrations
- Workflow & content automation
- Team workshops & enablement
Integrations & automation
I connect the systems you already run — shop, ERP, CRM, payment, marketing — and automate the manual work between them.
- REST & GraphQL APIs
- ERP / CRM / PIM sync
- Webhook & event pipelines
Conversion rate optimization
Turn the traffic you already have into revenue. Data-led hypotheses, clean A/B tests, and checkout flows that remove friction instead of adding it.
- Funnel & checkout analysis
- A/B testing & experiments
- UX & friction fixes
Tracking, analytics & consent
Trustworthy measurement that survives an audit. Server-side tracking and GA4 paired with a consent setup that is both GDPR-compliant and data-complete.
- GA4 & server-side tracking
- Consent management (CMP)
- GDPR-compliant data layer
Performance & Core Web Vitals
When your store is slow and you don't know why. LCP, INP, and CLS triaged with real-user data — then fixed at the renderer, not the surface.
- LCP / INP / CLS triage
- Bundle & image strategy
- Renderer-level fixes
Accessibility (BFSG)
E-commerce accessibility that meets the EU Accessibility Act — usable for everyone, defensible for you, and without compromising the design.
- WCAG 2.2 / EN 301 549
- Keyboard & screen-reader audits
- Remediation with your team
Audits
A clear, prioritized picture before you spend a cent on fixes — accessibility, performance, SEO, and SEA, scored and turned into an actionable roadmap.
- Accessibility & performance
- SEO & SEA / paid search
- Prioritized action roadmap
“Headless Shopware can be a swamp. Marco navigated it. Our storefront LCP went from 4.1 s to 1.2 s.”
People who shipped something with me.
“Marco rebuilt our checkout in three weeks. Conversion is up 18% and I haven't had to think about it since.”
“The kind of engineer who tells you what's wrong with your spec — and then fixes it. Saved us a quarter.”
“Headless Shopware can be a swamp. Marco navigated it. Our storefront LCP went from 4.1s to 1.2s.”
“Fast, opinionated, and easy to work with. Our internal tool went from a sketch to production in five weeks.”
“Marco took over our broken migration mid-flight. Calm, methodical, no drama.”
“Re-platformed our shop from Magento to headless Shopware. Zero downtime, traffic recovered in a week.”
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